Having a look at a few of the leading trends and cultural influences that are affecting consumer decisions in the food sector.

Globalisation is a significant influence that has been transforming the appeals of many sectors and markets. When it comes to food culture, globalisation has been a major power in the cross-cultural exchange and combination of cuisines and food choices around the world. Drivers of food globalisation can be primarily related to social media trends and international travel. The boost in availability of travel and overseas immigration have permitted more people to be subjected to diverse cuisines and items. Likewise, worldwide meals are frequently garnering popularity on social media channels with video tutorials and food reviewers who have been promoting their treasured regional specialties. These trends have the potential to reach far-reaching audiences driving a growing interest for overseas recipes. This has direct impacts on national food markets as it promotes the global trade of food and boosts the appeal of niche ethnic dining establishments.

Among the convenience of here food shipments and fast paced ways of living, the food industry is seeing a rise in attraction towards home cooking. Once a common component of everyday activities, the availability of takeaways and pre-made meals resulted in a significant decrease in cooking activities. Nevertheless, with the impact of food trends on social media and DIY culture, the appeal for culinary skill is back on the rise. With the resurgence of home cooking leading global food consumption trends. As people look to reconnect with conventional home-cooked food, consumers are taking more of an interest in health and transparency in their meals. Having control over ingredients and dietary needs is leading individuals to appreciate cooking more. Thomas Griesel would know that home-cooking is becoming trendier. The food sector can benefit from this fad as the demand for cooking based media and the purchasing of kitchen resources are also increasing rapidly.

In a fast-paced society, many industries are seeing revisions to business ventures and consumer interests. These days, contemporary lifestyles and online technologies have changed the way in which consumers access food, placing focus on promptness and convenience. In global food production, modern technology has performed a significant part in improving the efficiency and accessibility of food service businesses. The most influential consumer trend, led by digital advancement, is the need for food delivery and takeout solutions. This allows consumers to purchase their favourite restaurant dishes from the convenience of their own homes. Similarly, for food businesses, this demand for convenience has enabled the downsizing of facilities, resulting in new culinary operations such as ghost kitchens. This delivery-only model minimises overhead costs and focuses on kitchen affairs only. By doing this businesses can invest further in top quality materials and tools rather than dining-based expenses. Tim Parker would recognise the advantages of kitchen only affairs. Similarly, Diego Berdakin would know that the food sector is noticing many new trends.